About — Elvis Presley
THE BIRTH OF A KING
From the Ed Sullivan stage to chart domination, 1956 made Elvis a household name forever.
“Some people tap their feet, some people snap their fingers, and some people sway back and forth. I just sort of do ’em all together, I guess.”
“You only pass through this life once, you don’t come back for an encore.”
When he was 11 years old, young Elvis Presley appeared on a stage in front of a live audience for the first time. It was a talent show in Tupelo, his hometown. The Mississippi delta lit up, and the energy he felt charged him for a lifetime. By 1956, Elvis had galvanized the American living room into a theater of possibility. Every kid wanted to tap the inner-rebel. Every girl swooned. And every cameraman shook like a leaf whenever filming him, afraid of what those hips had to say to the world at large.
“Never wait for tomorrow. What if tomorrow never comes?”
You get to be King when Rock & Roll is defined by the name they still sing, the name atop all lists, who inspired everyone from the Beatles to Springsteen — Elvis. Elvis — always Elvis!
The hip-shaking, stage-quaking, game-changing, wide ranging man of mystery — the icon of hair and sunglasses who shook up the masses, the man who showed Memphis how to do a blue, blue Christmas — and with a thrum of the guitar, made the heartbeat of rock & roll beat through Tupelo.
The Elvis Presley and Roots of Fight collection celebrates the King of Rock & Roll! Shop the full Elvis Presley collection below.
Officially licensed by Elvis Presley.
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Elvis
Got Questions?
What You Need to Know Before You Throw It On.
Yes - this collection is officially licensed by Elvis Presley. Each design is created in partnership with, and approved by, his estate, with the shared goal of honoring the King of Rock & Roll the right way.
TCB stands for Taking Care of Business. It was Elvis's personal motto and the name of his backing band. He often paired it with a lightning bolt symbol to mean "Taking Care of Business in a Flash." This became a philosophy for how he lived his life and performed on stage, making it one of the most iconic symbols in the history of music.
Elvis is called the King because he was the hip-shaking, stage-quaking pioneer who defined a genre. He was the thrum of the guitar that made the heartbeat of rock and roll beat through Tupelo and across the world. By inspiring everyone from the Beatles to Springsteen, he became the name atop all lists and the standard for what it means to be a musical icon.
In 1958, at the height of his fame, Elvis was drafted into the US Army. Many fans search for his time in the military because it showed he was more than just a star; he was a man of duty. Our collection includes pieces inspired by this era, celebrating the 1958 military photo and his time in Company D, which only deepened the world's love for the man behind the music.
Yes. He began training while serving in the military in 1958 and eventually earned a 7th-degree black belt.
He often incorporated his karate movements into his legendary stage performances, blending grace with power in a way only the King could.
Blog posts
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